Proof of work
These are deliberately practical case studies. They show how the work connects technical delivery with real day-to-day outcomes: clearer lead handling, less setup friction, better usability, and systems that can keep evolving instead of becoming a problem later.
What ties them together
Lead-generation website
TFS Mortgages needed a simple, professional site that was built around generating enquiries rather than adding clutter. The result is a responsive lead-focused site with a smoother enquiry journey and a setup that remains easy to maintain over time.
Specialist-finance website and reusable platform
Anderson Reed Specialist Finance needed to explain eight distinct finance services clearly, preserve strong ideas from an earlier mockup, meet financial-content constraints, and create a foundation the wider Anderson Reed family could reuse.
Property website and reusable enquiry journey
This project needed to feel part of the Anderson Reed family while serving a different audience and company. Luckyfox created a focused launch structure, reusable brand components and an enquiry journey that can work before a property feed or every service detail is confirmed.
Website and operational support
For Anderson Reed, the work goes beyond a polished website. Alongside maintaining a professional online presence, I help with the operational setup around new starters and leavers so the business can keep moving without technical admin getting in the way.
Digital product build
Watched on TV is the digital evolution of the original book: a searchable, easier-to-update online resource designed to help people explore content far more easily than they could with a static printed format.
Practical AI example
Alongside client work, I also want to show how practical AI development can be. This example starts with a very small prompt and ends with a real tool: a fullscreen exercise timer built as a single HTML file, then refined through a few rounds of practical feedback.
